Red Bull is working on opening a new esports space in London. Even though it is not quite announced yet, the Austrian energy drink company’s plans were revealed when it posted a job advertisement on its website, looking for a Studio Manager for its “Gaming Sphere”, which it hopes will become “the home of esports in the UK”.
The Austrian energy drink company is looking for a Studio Manager for its “Gaming Sphere”, which it hopes will become “the home of esports in the UK”.
More specifically, the energy drink giant plans to:
“…enhance the credibility of Red Bull within the world of gaming and esports. To create the Gaming Sphere as the home of gaming and esports in the UK, building a core community of gamers, fans, publishers, partners, and influencers within it.”
It is not clear yet whether the “Gaming Sphere” will be a venue or some kind of entertainment complex. Based on the job description, it will feature events, tournaments, possibly an offline retail store and various community activities.
Red Bull was one of the early non-gaming specific companies to embrace esports. It has sponsored and held numerous tournaments, and continues to run an extensive set of esports content marketing campaigns, including numerous media and video platforms. It also a noted partner of Dota 2 team OG; in fact, it’s one of the few sponsorship activations where the brand’s trademark is included in the team’s logo.
Red Bull even has a team in the European League of Legends Challenger Series, however Riot Game’s competitive ruleset reportedly forced the energy drink company to severe it’s sponsorship deals with Cloud9 and TSM.