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TwitchCon, the fan-focused convention held by streaming platform Twitch, is happening this weekend and Friday’s keynote is bound to be one of its biggest moments. The keynote, headlined by Twitch’s CEO Emmett Shear, announced several significant company milestones, along with Twitch’s plans for the coming months.

“That works out to one new sub every four seconds.”

One of the most significant statistics revealed by Twitch is that the company has doubled its year-over-year revenue sharing to content creators, with a 71 percent increase on average to these creators. Twitch’s Clips have received over 1 billion views, and members of the streaming platform’s affiliate program—bolstered by the addition of channel subscriptions to the monetization options for casual streamers—swelled by over 110,000 individuals.

Another major point is that the company’s ownership by Amazon—largely defined in the Twitch Prime feature where Amazon Prime subscribers receive one free Twitch channel subscription a month—has increased the number of channel subscribers by 50%. By Twitch’s account, “that works out to one new sub every four seconds.”

The keynote also looked ahead, and outlined a number of key developments that Twitch streamers and viewers could look forward in the next year. Among them are:

  • Stream summary: Relevant stats around viewers, follows, and chat activity; top clips; and information on how their last stream impacted progress towards becoming an Affiliate or Partner.
  • Achievements: Shows progress toward each requirement to becoming an Affiliate or Partner. Achievements will also help creators learn steaming skills.
  • Raids: Allows streamers to easily drive traffic to another streamer. This new feature also includes tracking and improved moderation features.
  • Rituals: Rituals make it easier for creators to celebrate “special moments” that bring their community together, such as welcoming a new visitor to the channel.
  • Premieres: Allows creators to promote newly uploaded content by creating live first-viewing events, similar to the debut of a TV show. Creators can watch along with their community to provide insights, commentary, or just enjoy the show with their community.
  • Rooms: Smaller, parallel chat groups for users with shared interests, including moderators, subscribers, followers, and other community members.

These community features definitely enhance the tools that streamers can use, and are a strong signal that Twitch intends to stay ahead of the competition when it comes to game streaming.

That said, the fight to keep casual streamers is definitely one that Twitch and YouTube (and others) are engaging in more seriously. Twitch rolling out gamer-focused features like those listed above, combined with previously announced moves like Twitch’s online merchandise store, is a continuation of the company’s strategic plan to dominate gaming streams. The statistics revealed above, then, are definite proof that the plan is working as intended.

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